Marketing, as an entity, has been around for a very long time. However, the approaches to marketing have not changed but they have been enhanced by the addition of inbound marketing. Inbound marketing, unlike traditional marketing, allows your clients and prospective clients to come to you as opposed to you having to go after your clients and prospective clients in traditional marketing.People are clever
In the past, as a marketer, you would have spent a great deal of money on marketing your brand. The payback for that was that your target audience actually paid attention to your marketing materials. However, eventually, people became more sophisticated and found ways to block your marketing efforts. If you bought ads in newspapers, magazines, etc., the other person could simply not read it. If you bought ads on TV, they could change the channel. If you advertised over the phone, the other person could just hang up.Inbound marketing is a great new approach to marketing
Eventually, inbound marketing was born. Not only is inbound marketing a different approach but it also allows you greater possibilities of succeeding because not only does your client or prospect come to you but that person has chosen to do so willingly. That means that the person is prequalified and he or she would be more than willing to connect with you. The challenges that you always faced in the past when it came to marketing results are less challenging because of inbound marketing. They get to decide if and when they go with you.How does inbound marketing work?
As was stated previously, inbound marketing only works if the other person opts into what you want them to do. At the very least, that will be basic contact information. In some cases, it will be more than that. However, it is not as simple as the person becoming aware of your existence online and then immediately deciding to connect with you and to cultivate a relationship.With inbound marketing, it takes time to build the relationship and to trust each other and for your to become credible in the other person’s eyes. It is important that you understand that even though it may feel like a slow process to you, it is actually an extremely effective process and will worth exploring. Inbound marketing works effectively for many different businesses.The way that it works is that you consistently post top-quality, educational, valuable content and the other person gets to know you and your business through your content. At some point in the near future, that person will want to deepen the connection that he or she has with you and you will begin to interact with each other. With any luck, you start to do that regularly. Before you know it, you have built a solid, meaningful, mutually beneficial relationship that will exist for a very long time.At this point, you may be wondering how to get started using a strategy that includes inbound marketing.
Establish your content marketing strategy: Content is king! That cannot be emphasized enough. Before you do any writing at all, you need to establish your content strategy. It is that strategy (or roadmap) that will keep your content flowing and will hopefully help you to avoid any roadblocks in the way of your writing productivity. Your strategy should contain detailed information about your target audience members, including their wants and needs. Those details will guide you to customize your writing appropriately. Your first objective is to solve the other person’s problem(s). You need to write content that resonates with the other person and that helps you to establish an emotional connection.
Build your communities: Assuming that you have created a strong repository of top-quality content, the next thing that you will need to ensure is that your online social communities are in order. The reason for that is so that you have places to share your content. Of course, that means that wherever you post your content, it will elicit positive results. It is recommended that you choose quality over quantity when it comes to your online social connections. However, you should still have a significant number of connections. You should present your content in ways that appeal to your target audience, including words on relevant, compelling topics, graphics, videos, etc.
Leverage forms: Once you have gotten the attention of prospects, you will want to deepen the connection. A great vehicle for that is to use a form. You will want to encourage your online connections to complete a form with contact information and other pieces of valuable information that you need. The way that you can accomplish that is by providing a link to your landing page that contains a form (or a link to a form). The landing page will provide additional content that your prospects will find useful.
Grow your relationships: Relationships need tender loving care. That is true of personal as well as professional relationships. If you want to make the relationship solid and enduring, you will need to put forth some effort to make that happen. It is not necessarily correct to assume that the minute you connect with the other person, you will become besties! It takes time and effort to develop true relationships. In many cases, the more effort you put into the relationship, the stronger that relationship will become. Always remember that your first objective is to solve the other person’s problem(s). If you can satisfy his or her needs, yours will be met as well.
Conclusion
Inbound marketing is an extremely effective approach in business. Inbound marketing provides you with the opportunity to establish solid, meaningful, enduring relationships. Those relationships will benefit everyone involved. Your online connections exist for you because they want to, not because they have to. Your business will potentially grow at an increased rate and the relationships that you establish will last.

SEO copywriting is lucrative freelance writing niche. And, perhaps more importantly these days, it’s one that is recession proof. Because of this, many are interested in learning how to become an SEO writer.
If you’re considering taking an SEO copywriting course – and there aren’t that many of them out there – following are four things to look for.4 Specifics to Look for in an SEO Copywriting Training Class1. Target Market: One of the first things to look for in an SEO copywriting course is whether or not it meets your needs. This is what is meant by “target market.” Will it address your knowledge needs. This is crucial because SEO is a broad field. If you don’t know the fundamentals of search engine optimization, an SEO copywriting course that doesn’t address will be of little value to you.2. Interactivity & Feedback: Writing SEO copy is not hard, but there are certain fundamentals that must be adhered to. This means that you have to write copy and have it reviewed by someone who knows the rules of SEO writing to give you feedback.This is critical, for once the course is over, you want to be able to go back to specific feedback to get until you are comfortable writing this type of copy.3. SEO Tools: Search engine marketing and optimization is constantly changing. So, what you learn in an SEO copywriting course may change in nine months or a year.”So what’s the point in getting SEO copywriting training?” you may be thinking. Well, like any enduring marketing practice – to learn the fundamentals and how to apply them. Rarely do these change.But the course should point out tools and resources for further education. By this we mean leading authorities (websites, books, software, noted SEO experts) that you can access to give yourself the constant education you need to be an effective SEO copywriter.4. The Presenter: There is an old idiomatic expression that explains this best. It goes, “Find someone who is doing what you want to do, then copy their efforts.” What this means in this case is, make sure the presenter is – or used to be – an SEO copy writer.There are many jobs in the search engine optimization niche, eg, web analyst, social media maven, interactive media specialist, etc. But, you want someone who’s had direct experience as an SEO copywriter, for that is the only way they can truly know the ins and outs of dealing with clients, pricing, billing, marketing for work, etc.SEO Copywriting: A Recession-Proof, Work-from-Home, Well-Paid CareerInternet marketing experts estimate that 100,000 new websites go live every day. And what do all of these sites need – copy. Smart website owners realize that they not only need copy, but SEO copy in order to be found online.Businesses are scrambling to find qualified SEO copywriters because many freelance writers don’t understand the intricacies of internet marketing, search engine optimization, social media marketing, etc. When you consider the broader context – ie, that roughly 90% of web users only use the internet for simple tasks like checking email, making travel plans and booking dinner reservations — it makes sense.Most of us — writers, small business owners, casual web surfers, etc. – don’t even scratch the surface of what the web is all about. And, this makes SEO writing all the more attractive (and lucrative) as a career.Freelance writers who are astute enough to get SEO copywriting training will capitalize on the well-paid opportunities this freelance writing niche offers.

Wondering how your competition seems to have all the working capital financing they need and you don’t – the key to that answer might just be asset based lenders and the asset based lines of credit they offer to Canadian businesses such as yours.Let’s examine how this relatively new and unique method of business financing can totally alter your business financing success.The acronym for this type of financing is A B L; simply speaking its daily cash flow provide against your current, and sometimes now so current assets. What do we mean by that? Simply that this facility allows you to margin your receivables, inventory, and in most cases, should you choose, fixed assets and real estate. You are probably saying to yourself that you could arrange financing on your own re those fixed assets and real estate – but we are talking about using those assets as collateral for your daily revolving line of credit. So you aren’t borrowing, you are not bringing debt on to your balance sheet, you are just leveraging your ‘ assets ‘ (that’s the ‘A’ in ABL!) for daily cash flow and working capital.And why are we claiming that this type of working capital financing just might be your key to business success. Simply because you have probably found it has been challenging to get the full amount of business credit you need. In some cases you might have discovered its been a challenge to get business lines of credit of any manner.So if your competitors are using this type of financing today, who exactly is eligible for it, and is your firm a candidate. The answer is simply that if your firm has a combination of 250k in working capital assets you are immediately eligible for asset based lines of credit. We would add that firms with smaller asset sizes can still monetize those receivables via invoice financing or discounting, but that’s not our key focus for today’s information exchange.So now you now the offering are out there. But why should you consider it. Simply because your firm might be in one of a number of special situations – that includes issues such as your need for increased daily operating cash, you wish to merge with or finance an acquisition, you have been unable to obtain inventory financing elsewhere, you are growing to quickly for traditional Canadian chartered banking financing, etc! We are pretty sure you get the picture now!The benefits to this type of business financing must by now be pretty obvious. It’s all about access to working capital financing and cash flow that you couldn’t access before. Assets that couldn’t be financed are now financeable, and inventory financing, previously limited or unavailable now looms on your growth horizon.Who are these asset based lenders, and what is the cost of this financing? We’ll leave that one for another day, but if you want to investigate asset based lines of credit for your firm ( remember, your competitor probably already has ) then speak to a trusted, credible, and experienced Canadian business financing advisor who will assist you with identifying benefits and the best solution for your current strained needs in business finance.